At Brave Living Foundation, we’re thrilled to announce a new initiative that’s close to our heart: partnering with businesses across the United States to donate 1% of their sales to support homeless veterans.

 

This program isn’t just about making a difference in the lives of those who’ve served our country—it’s also a powerful opportunity for organizations to grow, connect, and thrive. By joining hands with us, companies can contribute to a meaningful cause while reaping tangible benefits from a tax, customer, and branding perspective. Here’s how this partnership works and why it’s a win-win for everyone involved.

The Mission: Supporting Homeless Veterans

Veterans have sacrificed so much for our nation, yet too many find themselves without a stable home after their service ends. According to the U.S. Department of Veterans Affairs, thousands of veterans experience homelessness each year—a challenge we’re determined to address. Brave Living Foundation is committed to providing housing, resources, and hope to these heroes. By encouraging businesses to donate 1% of their sales, we’re creating a sustainable funding stream to expand our efforts, ensuring more veterans get the support they deserve.

How It Works for Businesses

Participating is simple: companies pledge to donate 1% of their total sales to Brave Living Foundation, and we direct those funds to programs that directly benefit homeless veterans. Whether it’s a small business or a large corporation, every contribution counts. But this isn’t just about giving back—it’s about building a stronger future for your organization too. Here’s how:

Tax Benefits: A Smart Financial Move

One of the most immediate perks for businesses is the tax advantage. Donations to Brave Living Foundation, a registered nonprofit under Section 501(c)(3) of the Internal Revenue Code, are fully tax-deductible. That means the 1% of sales you donate can reduce your taxable income, potentially lowering your overall tax bill. For companies looking to optimize their finances while making a social impact, this is a no-brainer. Plus, it’s a legitimate way to align your corporate responsibility goals with practical financial planning—just consult your accountant to see how it fits your specific situation!

Customer Standpoint: Building Loyalty and Trust

Today’s consumers care deeply about the values behind the brands they support. By donating 1% of sales to homeless veterans, your business sends a clear message: you’re committed to more than just profits. This resonates powerfully with customers, especially younger generations like Millennials and Gen Z, who prioritize purpose-driven companies. Imagine the goodwill generated when shoppers know their purchase directly helps a veteran find a home. It’s a story that fosters loyalty, encourages repeat business, and turns casual buyers into passionate advocates. In a competitive market, this emotional connection can set you apart.

Branding Standpoint: A Boost to Your Reputation

Partnering with Brave Living Foundation doesn’t just feel good—it looks good too. Associating your brand with a cause as universally respected as supporting veterans enhances your reputation and visibility. We’ll spotlight our partners through our website, social media, and marketing campaigns, giving your business exposure to an audience that values compassion and patriotism. This isn’t just a donation; it’s a branding opportunity that positions you as a leader in corporate social responsibility. Over time, this positive association can attract new customers, partners, and even top talent who want to work for a company with a conscience.

Beyond the Numbers: Additional Positive Outcomes

The benefits don’t stop at taxes, customers, and branding. Here are a few more ways this partnership can elevate your business:
  • Employee Morale and Engagement: When your team knows their work contributes to a greater good, it boosts pride and motivation. This initiative can become a rallying point for your staff, fostering a sense of purpose and teamwork.
  • Community Impact: Supporting homeless veterans strengthens the communities where your business operates. A stronger community means a healthier local economy—good news for everyone.
  • Long-Term Growth: Aligning with a cause like this can open doors to new partnerships, media coverage, and opportunities you might not have anticipated. It’s an investment in your company’s future as much as it is in veterans’ lives.

Why Now?

With economic uncertainty and social challenges on the rise, there’s never been a better time for businesses to step up. Donating 1% of sales to Brave Living Foundation is a small commitment with outsized impact—both for homeless veterans and for your organization. It’s a chance to lead by example, showing that profitability and purpose can go hand in hand.

Join Us Today

We’re inviting businesses of all sizes to join this movement. Whether you’re a retailer, a service provider, or a manufacturer, your participation can change lives—and elevate your company in the process. Reach out to Brave Living Foundation to learn more about how to get started. Together, we can honor our veterans and build a brighter future, one sale at a time.
Let’s make a difference—together.